About Us

Founded in 2020 by Consuelo Ruiz in the heart of Salinas, California, our cowgirl hat store began as more than just a business—it started as a dream fueled by passion, tradition, and family. Consuelo has always had a love for western culture, and she saw hats not only as accessories but as a symbol of confidence, heritage, and style. With the support of her family, what began as a small idea quickly grew into a full-fledged shop where creativity and craftsmanship come together every day.

From the start, this has been a true family effort. Each member of the Ruiz family contributes in their own way, from designing and shaping hats to handling the details that make every customer feel like part of the family. That’s why when you step into our store, you’re not just buying a hat—you’re joining a tradition rooted in care, pride, and authenticity. Every piece we create reflects the hard work, dedication, and love that Consuelo and her family pour into their craft.

We believe a cowgirl hat is more than just something you wear—it’s a statement, a story, and a connection to a lifestyle that values resilience, independence, and style. Whether you’re from the ranch, the rodeo, or simply someone who loves western flair, our mission is to provide hats that help you feel both confident and connected to that spirit. From Salinas to wherever you are, we are proud to share our family’s passion with you, one hat at a time.